The United States Postal Service and Toys“R”Us have launched an online store designed to let Santa’s elves adopt letters to Santa and fulfill Christmas wishes without leaving home.

After its first store opened in 1957, Toys 'R' Us grew into a national chain of ... and Target, saying online retailers had created a "perfect storm" that drove Toys 'R' Us into bankruptcy.

Online sales from toysrus.com and babiesrus.com ... A couple years later, requests for toys at the store spurred bigger ideas and in 1957, Toys R Us opened its doors for the first time. As of 2014, ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.