Toys “R” Us has launched a new iPhone application that integrates QR codes and content such as videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty ...

The retailer’s Toys “R” Us App Guide for Differently-Abled Kids included a list of 25 mobile applications that were aimed at helping develop creative, critical thinking and fine motor skills.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.