Woman Power: The Rise of the Sheconomy. 13 minute read. Belinda Luscombe. November 22, 2010 12:00 AM EST. ... (Watch TIME’s video “FORTUNE Magazine’s 50 Most Powerful Women.”) ...

A woman works on a laptop at a restaurants outdoor seating as temperatures reached close to 70 degrees on March 11, 2021 in New York City. Alexi Rosenfeld/Getty Images ...

The rise of the "she-conomy" published. 12 February 2015 author. Staff Writer; share on. twitter / ... In five years' time, it will go up to US$18 trillion. In 2028, ...

From a ‘she-cession’ to a ‘she-conomy’ While it’s a trend that has been building for some time, it went into hyperdrive when the Covid-19 pandemic rocked the US economy.

With up to 85% of women making household purchasing decisions in the US, the rise of the she-conomy is undeniable. Women are the decision-makers. Women are the backbone of conscious consumerism.

From a ‘she-cession’ to a ‘she-conomy’ While it’s a trend that has been building for some time, it went into hyperdrive when the Covid-19 pandemic rocked the US economy.

Women opened new businesses last year at rates that outpaced the market, including in traditionally male-dominated industries such as construction and manufacturing.