TikTok Shop has begun trialing alcohol sales in the United Kingdom, signaling yet another expansion push for the platform ...

I documented my choice to go sober for my kids on TikTok and I went viral. But when I decided I could drink in moderation, the tone shifted.

Tiktok will strictly enforce age checks to block under-18s from buying or even viewing alcohol on Tiktok Shop, City AM ...

TikTok influencers are trying to convince you that moderate drinking is the latest “trend.” Users on the platform even coined a term for the latest drinking trend — “damp lifestyle,” which is simply ...

When Malibu launched its “Get Ready With Malibu Pink” campaign this spring, the rum brand had all the necessary ingredients for a modern influencer campaign. Creator partnerships with Sabrina Brier ...