With the new brand also comes a new logo that depicts a tiger jumping, replacing the “TW” logo Woods used most of his career. The announcement comes less than a month after Woods and Nike ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes ...

Equipment manufacturers typically announce new tour staff additions in January when deals become officially official. In the ...

Tiger Woods has revealed the role of his son Charlie behind the Pioneer Cypress LE, a shoe made by Sun Day Red.

Rory McIlroy announces a new multi-year agreement with commercial property insurer FM ahead of TGL match against Tiger Woods.

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, according to a filing last week. Get top local stories in Connecticut ...