Twitch is currently experimenting with new ad formats that are intended to interfere less with the viewing experience.

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

Twitch is rolling out "pause-screen ads" starting February 10, 2026, a move met with criticism from viewers and streamers. While intended to boost streamer earnings, users fear these ads will disrupt ...

Twitch is set to launch its TikTok-inspired discovery feed to all users this month. The new feature allows users to seamlessly browse through both live streams and clips. Following almost a year of ...

TwitchCon 2025 kicked off with a massive celebration of its 10th Anniversary, including a whole host of new announcements about changes coming to the social media platform. "As we head into 2025, our ...