Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending ...

Or head to Zürich West for creative spaces and contemporary art shows. Before Switzerland Tourism and Hotellerie Suisse award the Boutique & Design Hotels and Lodgings stamp of approval, they ask ...

Business is booming for the world’s wealthiest individuals. Uncoincidentally, so is Switzerland’s tourism industry. In 2024, Switzerland hotels recorded 42.8 million overnight stays – the highest in ...

Markus Berger, of Switzerland Tourism, said the input of luxury tourism to Switzerland’s economy speaks for itself - with five-star hotel guests making up 28% of the country’s tourism revenue.