Hosted on MSN1mon
Best washing powder brands tried and tested: Top detergents to get laundry gleaming
When it comes to laundry powder and detergent ... Filling the fragrance-sized hole in the washing detergent market, Surf famously uses strong scents in its formula to fill your home with ...
Warc2y
Surf - Adding value to a value brand: how Surf went from the bottom of the laundry basket to the UK's fastest growing FMCG brand
This paper illustrates an interesting marketing conundrum – how to put the value back into a value brand. Surf was a value brand that was seen as cheaper than it actually was. Advertising was needed ...