In 2008, the Council for Research Excellence, a research group funded primarily by Nielsen and staffed by researchers from various media and advertising organizations, studied the media consumption ...
There is power in impressions, particularly for the radio industry, according to a new Nielsen study. The study, commissioned by the Southern California Broadcasters Association, found that ad ...
NAB released a commissioned study, conducted by Nielsen, showing a direct correlation between radio airplay and music sales. According to the study, radio airplay is the dominant driver of music sales ...
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