Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, ...

Restaurants offer a real-time test of brand storytelling. Learn what leaders in any industry can learn from experience, ...

The basic attitudes and skill sets that make for a great entrepreneur, I’m convinced, are exactly the same life skills that we need to be teaching our kids and our team members. That is, if we want ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

Storytelling helps e-commerce brands connect emotionally with customers by communicating values, purpose, and real-world use cases beyond product features.

I certainly wasn’t trying to diminish the importance of the skill. After all, I’ve written 10 books about leadership, entrepreneurship, and communication skills. However, I understand what he meant.

Emotional storytelling creates deep connections that foster trust, loyalty, and community. Your brand’s origin, values, and customer success stories should be central to your marketing efforts.

The purple lighting on the stage at The ArtsCenter highlighted performers as they shared their tales at Story Connection, a live storytelling event that took place Thursday night. Story Connection is ...