With the ink dry on CYVN Holdings’ acquisition of McLaren Automotive — and a partial stake in McLaren Racing — the iconic British performance brand is gearing up for a major transformation.

Creators on Instagram, for example, have already taken to offering alternatives to Wild for consumers who want to stay with a smaller-scale brand. There are also concerns that Wild’s eco ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes ...

As part of PUMA’s Go Wild brand campaign, 5AM High Drops is timed with the start of spring and peak marathon training season. In line with the most recent approach from PUMA, joining the so ...

Independent brands are carving a niche by focusing on ... that doesn't contribute to plastic waste or ocean pollution? Stay Wild is about as sustainable as it gets when it comes to swimwear ...