(RTTNews) - Starbucks is introducing a new uniform policy for its baristas, aiming to sharpen its in-store image and reinforce its brand identity. Beginning May 12, employees across North America ...

As Starbucks cycles through CEOs ... This disconnect alienated both employees and customers—and eroded the brand’s identity from within. In the same LinkedIn post cited earlier, Schultz ...

The uniform color scheme is meant to highlight the green apron, which has been part of the brand since 1987 ... under CEO Brian Niccol’s “Back to Starbucks” initiative. It wants to restore its ...

Starbucks has announced changes to its employee dress code as part of its ongoing efforts to “create a warm, welcoming environment” across its brick-and-mortar stores nationwide, the brand ...