"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

ESTERO, Fla. — Bra fittings are complicated. That’s because women’s breasts are all different. Add to the noise the many measuring options — in-store, online apps and video conferencing, to name a few ...

FORT MYERS, Fla., July 17, 2019 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, today announced its partnership with retail concept, b8ta and an expanded partnership with QVC ...

Chico's FAS on Wednesday announced its Soma intimates brand is partnering with retail concept b8ta, according to a company press release. The "SOMAINNOFIT " bra, which uses technology to help ...

Soma Intimates currently operates more than 185 frontline boutiques and outlets combined nationwide, and at Soma.com. To schedule an interview with Soma’s Fit Stylist Jessica Wells or for more ...

KENTWOOD, MI -- Soma Intimates will open its first West Michigan location at Woodland Mall in the fall. The 2,400-square-foot store, which specializes in comfortable, luxurious and supportive lingerie ...

NEW YORK — Soma has made its debut in the Big Apple. “The Soma brand — even though you can walk in and shop for yourself and pull product for yourself — is really built on concierge customer service,” ...

Women’s fashion retailer Chico’s FAS Inc. has completed a one-year pilot of radio frequency identification technology at 13 of its approximately 200 Soma Intimates stores, and is now planning to make ...