Add Yahoo as a preferred source to see more of our stories on Google. Over the weekend, Snapchat released a bold new commercial to get people talking. The only problem? It seems to have gotten them ...

Snapchat dropped a new Super Bowl ad, and this one hits the entire premise of social media platforms right where it hurts. One of the most striking elements of the video is a blink-and-you-miss-it ...

After piloting "first commercial" ads in April, Snap now is expanding its availability to give mobile marketers a way to ensure their video ads are immediately visible when people start watching shows ...

Snap started testing an ad format that shows a commercial before the first show that people watch each day on Snapchat. AT&T is among the advertisers that have tested the photo-messaging app's "first ...

Snapchat has showcased the first ads under its ‘First Commercial’ ad offering in the UK, with O2 and eBay named as the pioneers. Snapchat began testing ‘First Commercial’ back last Spring, releasing ...