A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his clever dog, a few barks, and the Smyths Toys catalogue, the pair follow the ...

Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer’s push deeper into Europe as it ...

Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer ...

The new advert created by Moonbug and Smyths Toys Superstores features toys from CoComelon’s master toy partner, Jazwares, as Christmas shopping ramps up. Moonbug Entertainment, the award-winning ...

Check out the list below - and where you might be able to find them at a cheaper price. SMYTHS Toys has revealed its top toys for Christmas 2025, including Hot Wheels for £40. With just 66 days left ...