Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, ...

Originally, Andy Gill – who is head of social and audience development at Sky Sports insisted that in his view the downfall ...

Sky Sports has shut down its female-focused TikTok channel, Halo, three days after it was originally launched.

Sky announced on Saturday that it would cease activity on the social page which the broadcaster had dubbed its 'lil sis'.

Sky Sports’ Halo was meant to champion female athletes. Three days of pink subtitles, matcha references and focus on male athletes’ relationships later, the channel is gone.

Sky Sports has admitted ‘we didn’t get it right’ and have ditched their new Halo account, just three days after launch, following a furious backlash. The broadcaster had intended to create a space ...

The Barbification of its sports coverage was called infantilizing, patronizing, sexist, and misogynistic. After just three days, Sky deleted all of Halo’s posts and announced it would be ceasing ...

Like with the Sky Glass Air, existing Sky TV customers can save on a new Sky Glass Gen 2 model. It'll cost you just £11 per ...

Sky Sports has scrapped its new female-focused TikTok channel, Halo, after it faced a backlash online with its posts ...