Coty acquired 20 percent of KKW Beauty, for $200 million in 2021. Now that stake will belong to Skims, while Kardashian’s 80 percent stake will also be transferred to Skims. Coty plans to use the proceeds to progress deleveraging strategy and invest in wider brand portfolio innovations

The first step in Kim Kardashian's brand consolidation was marked by the closure of KKW Beauty in August 2021, the closure of KKW Fragrance in April 2022 and the launch of Skkn by

Kim Kardashain is set to make waves in the beauty industry once again, revealing that she is rebranding her iconic beauty line, SKKN by KIM.The reality TV star, who took a break from her brand