Skims Acquires SKKN By Kim From Kim Kardashian and Coty
Coty acquired 20 percent of KKW Beauty, for $200 million in 2021. Now that stake will belong to Skims, while Kardashian’s 80 percent stake will also be transferred to Skims. Coty plans to use the proceeds to progress deleveraging strategy and invest in wider brand portfolio innovations
In 2023, Hypebeast dove into Kardashian’s success with SKIMS and how social media had played a major role in its growth. Her modern influencer strategy continually propels the brand forward ...
For Skims, which was last valued at $4 billion, the Nike partnership and access to its manufacturing and development capabilities brings a growth opportunity for a brand that is popular but still ...
"Nike has the opportunity to capitalize on Skims' intense popularity among women consumers, who are an important target audience for the athletic brand, while Skims gets access to a much larger ...
But if there was anyone who could change that, it would be Kim Kardashian. "With Skims new shapewear you can get a butt, boobs, and amazing curves immediately," she promises in the Fairy Butt ...
Nike's announcement on Tuesday of a partnership with Kim Kardashian's shapewear brand SKIMS led to a notable ... the past year due to sluggish sales growth and changing consumer spending habits.
which has seen remarkable growth in recent years. The combination of Nike’s athletic heritage and Skims’ modern approach to body wear is expected to create innovative products that bridge the ...
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