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Skechers ‘AI slop’ ad draws ire, Alex Cooper’s Unwell underwhelms, and Skims hits the slopes with nude-hued outerwear
This week in branding news, Skechers caught some flak for an allegedly AI-generated ad in Vogue, Call Her Daddy host Alex Cooper debuted a functional drink brand, and the Skims-North Face ...
Skechers Went After the Customers Nike Didn’t. It Paid Off.
The shoe company has focused on comfort over cool—”we’re just a different player.” ...
How Skechers’ Business Model Built the Third-Best Selling Footwear Brand After Adidas and Nike
The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...
The Daily Dot1mon
‘Don’t fall for this’: Shoe expert says this ‘feature’ on $100 Skechers is actually a scam
The TikTok was filmed in a shoe store, with Tom showing viewers the thick underside of various Skechers sneakers to emphasize his point that this feature is a “scam.” “I’ve seen it on a ...
Martha Stewart Says These Winter Boots from Her Skechers Collab ‘Look Designer,’ and They’re on Sale
The Martha Stewart x Skechers Easy Going winter boots are water repellant, ideal for colder weather, and on sale at QVC. They ...