Glossier this week became the first brand to sell products through YouTube Shorts, the video-sharing platform’s TikTok-like feature. YouTube’s first Shoppable Shorts Challenge features Glossier’s ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube has turned to K-pop megagroup BTS — and its global ARMY fanbase — to juice up the platform’s Shorts video-clips feature.

BTS are partnering with YouTube Shorts for a new initiative with ARMY. The initiative is called #MyBTStory, and Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are encouraging fans to post their ...

As competition with TikTok and Instagram Reels heats up, YouTube today announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Among the new features are ...

After releasing their third English-language single “Permission to Dance” on July 9, BTS partnered with YouTube Shorts to launch the Permission to Dance Challenge. The challenge lasted from July 23 to ...