Demand Gen Report

Why Segmentation Just Became the Top Database Priority for 2026

Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.
MediaPost

Targeting Not Segmentation

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
DMNews

1:Many ABM isn’t mass marketing with better targeting — and that’s the part most teams get wrong

Many ABM succeeds through intelligent segmentation architecture, where relevance emerges from shared context rather than individual customization.
Marketing

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
Business.com on MSN

Trends that will shape market segmentation in 2026

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...