The 10-year agreement involves Salesforce as a long-term tech partner supporting data integration, AI, and cloud-based ...

Analytics features arrive first; agentic AI comes later Salesforce is getting cosier with the US Army via a deal worth up to ...

Technological innovations are reshaping financial forecasting and decision-making. The fusion of Salesforce's data management with artificial intelligence (AI) is driving this transformation, offering ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...