Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...

Dentsu and its Merkle customer experience management unit have integrated the Merkury identity resolution and data platform into the Salesforce Customer Data Platform (CDP), allowing companies using ...

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage, revealed the news in a blog post. The acquisition ...

Now add a layer of consent management to that remit — as the marketing industry has to manage data governance in the face of GDPR, California’s coming data privacy act and anti-tracking policies from ...

Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news. The move is also in line with recent movement of large marketing ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...