A graduate student in Europe doing a thesis on software licensing, bless his heart, writes to inquire about examples from one of my recent blogs on a tango between SaaS and open source. He asks: "I ...

Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive ...

The enterprise software industry is overloaded with customer success hype. But I'm on the hunt for inspiring and instructive examples. Here's a standout, via the Sage Intacct SaaS vertical team - ...

Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...

Forbes contributors publish independent expert analyses and insights. I write about contemporary cybersecurity and online privacy issues. There is a SaaS for everything. Each year, businesses rely ...