Email and SMS marketing complement each other well. Here’s how to use both for your small business.

While Bulk SMS is their bread and butter, Shree Tripada has expanded their toolkit over the years. Today, they offer everything from SMS APIs to WhatsApp Business solutions and even RCS messaging.

E-mail, tweets, location-sniffing geofencing—the good old text message is still the way to go if you want to reach not just the technologically hip, but virtually every cellphone owner. Clickatell, ...