What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in common? SAP. “Marketers in the B2B space have to realize one very simple and ...

At Sapphire, its user conference which kicks off in Orlando, Fla., on Tuesday, the German software giant intends to tout initiatives centered on high-profile software segments such as marketplaces, ...

SAP expects to complete the acquisition by Nov. 1, pending regulatory approvals by antitrust authorities. The cost of the acquisition and other details were not disclosed. Crossgate's B2B and ...

(MENAFN- IANS) New Delhi, Oct 7 (IANS) Enterprise software major SAP has piped giants like Salesforce, Oracle and Adobe when it comes to serving the B2B digital commerce market globally, according to ...

SAP SE (NYSE:SAP) is one of the 12 stocks that will make you rich in 10 years. On June 23, SAP Taulia, a subsidiary of SAP SE, announced a partnership with PayMate, a business-to-business (B2B) ...

B2B marketing is all too often see as the poor cousin of consumer marketing, yet SAP’s CMO believes the two have more in common than most people think. I meet Alicia Tillman while she is in London in ...

SAP is always on the lookout for acquisitions that can help the world’s largest enterprise software company gain innovative technology and reinforce its business in mobile, in-memory and cloud ...

SAP America, Inc., announced plans to acquire Ariba, Inc., a cloud-based business commerce network. The acquisition would add B2B collaboration to SAP’s existing solutions, thereby expanding growth ...

New Delhi, Enterprise software major SAP has piped giants like Salesforce, Oracle and Adobe when it comes to serving the B2B digital commerce market globally, according to the IDC. After a thorough ...