Major Sanrio icon Kuromi's 20th anniversary festivities will start in Roblox (and real life) this Halloween with Crocs and ...

With her tough-on-the-outside, sweet on-the-inside attitude, Kuromi perfectly embodies the spirit of Halloween — equal parts trick and treat. This year, Sanrio invites fans to embrace their ...

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform. Beginning Tuesday, Roblox is teaming with Netflix, ...

Roblox has tapped PubMatic to power its new video ads business set to go live later this year. The partnership will enable programmatic media buying of Roblox video ad inventory as the platform looks ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

(Reuters) -Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed ...