The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

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(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Are you a print subscriber? Activate your account. 48 min 13 sec ago 4 hours 13 min ago By Zach Kula - 4 hours 13 min ago By Lenore Moritz - 4 hours 43 min ago By Jack Neff - 5 hours 13 min ago By Ad ...

Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...