Research across industries, along with the lived experience of nearly every retail executive who regularly speaks with ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Walk into a big-box store, and you're just another transaction. But walk into a local garden center, and you're more likely to be remembered by name. While larger retailers compete on volume, ...

Retail stores, coffee houses and frozen yogurt shops, just to name a few, are literally scrambling over each other to figure out the best way to differentiate themselves from their competitors. As a ...