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When you’re trying to attract new customers and build your business, nothing is more important than your company’s public image. That’s because your brand reputation is the most powerful leverage you ...
The first step to managing one’s reputation as an executive is to do ... One of the biggest weak spots for business leaders is a lack of experience when it comes to speaking publicly or ...
The company seeking bankruptcy protection faces many reputational and business challenges, the biggest of which is a loss of ...
Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.