Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Referral marketing has come a long way from generic refer-a-friend links. DocuSign gave me the low down on how they use Extole's referral marketing solution to improve lead gen and measure results.

More and more companies have adopted a referral marketing system to gain new customers which can be valuable when done properly. Before creating a referral program, companies need to think about what ...

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent ...