Getting insights out of ERP data typically requires specialized tools, complex report-building, or IT support. It has meant investing in managing data (collecting and storing it and ensuring it’s ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. Alain Gagnon, Senior Director at PwC and Microsoft Lead for ...

Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent ...

DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...

In 2025, 88% of organizations reported using AI in at least one business function. That’s according to McKinsey’s 2025 State of AI report, which also found that marketing and sales remain among the ...