The hit game’s new items come in limited quantities and can be resold, with creator royalties enforced. But Roblox isn't using NFTs.

Roblox released The Eyes of Emeraldwrath, a limited-edition unique face, in the avatar shop on February 27, 2009. It cost 15,000 Robux and was limited to 121 copies, with 14,000 favourites.

Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the ...