Outlining how brands across the Middle East can capture one of the region’s most commercially significant periods through a ...

Breaking away from such tropes this year, Grab Indonesia’s Ramadan ad couldn’t be further from the norm. Set on a space ship, the sci-fi-inspired film sees humans take on aliens. And its proved ...

Ramadan is not only a spiritual moment but also one of the most anticipated business peak seasons in Pakistan, presenting a ...

Once considered a quiet season for the music industry, Ramadan is now a full-blown musical phenomenon. As Firas Abou Fakher, the vp of audience growth and strategy at Universal Music Middle East, puts ...

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming to ...