My editor-in-chief is a gift. He reviews more than a dozen articles a day prepared by the writers on our public relations team. He catches typos, adds and tweaks wording for clarity, and lets us know ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

BYU student Emily Hooke uses ChatGPT. Hooke is enrolled in Robert Walz' public relations writing class, where students are writing about 200 articles this semester using AI. (Annika Ohran) One BYU ...

Public relations campaigns help an organization gain public support. Sometimes the goal is highly specific. A business, for example, might use public relations campaigns to convince its local ...

It's about consistency, not constraint. The Writing Style Manual is a set of standards for use when you're unsure of how a word, term, or name should be spelled, referred to, or punctuated. Its goal ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Public writing can be a touchy subject. From one perspective, we are living in a golden age of public intellectualism. Today’s scholars have numerous ways to reach a broad audience — from online ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...