We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Have you ever noticed a poster with a pair of staring eyes next to a line that reads: “Please donate here.” Or “No illegal parking?" Some studies claim that these watching eye images nudge people ...

Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW When was the last ...