The Scientific Method’s Coming To TV Advertising. That’s Good For CMOs

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...
B2B Marketing Magazine

Which Advertising Methods are right for you?

Choice is an important contributor to business success, as it offers the opportunity for clear and concise decision making that drives your venture forward. This is applicable across the entire ...
marketingtechnews.net

Analysis: The four key methods for marketing measurement to maximise impact

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...
Diginomica

The key to successful customer engagement? Tried-and-true marketing methods

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...
B2B Marketing Magazine

SMS Marketing Services as the Most Effective Marketing Methods

If you haven’t integrated SMS into your business’ marketing strategy, do now. Analysts have predicted that in 2015, SMS services will boost the marketing activity of a majority of businesses. So, what ...