As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Programmatic trading has exploded over the last few years, but there are bumps in the road that must be ironed out before it can reach full throttle and unleash its potential as a branding medium.

The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients.

We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and ...

Booyah Advertising, a full-service Denver-based agency, is an interesting case study in how a trading desk was built for programmatic media. I had a chance to hear about Booyah’s approach to ...

Programmatic revenues from Omnicom’s trading desk, Accuen, grew $25 million YoY, the holding company noted Tuesday during its Q1 2016 earnings call. Notably, Accuen’s performance since 2014 has ...

We all know that the days of programmatic being a novelty on the publishing scene are long gone; we’re now in a boom phase. What we’ve been witnessing over the last few years is a proliferation in ad ...

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