IAB Tech Lab has unveiled a new industry group aimed at improving transparency and accountability in programmatic advertising, as automation and artificial intelligence continue to reshape how digital ...
Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...
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