ITN, a provider of automated activation technology for local TV, and Magnite, an independent sell-side advertising company, today announced the launch of a local linear TV private marketplace designed ...

ITN and Magnite recently launched the industry's first LocalLinear TV Private Marketplace, allowing programmatic buyers to access local linear TV and digital video inventory in a unified digital ...

Omer Latif, CEO of ElementalTV, commented: "With 76% of CTV advertisers prioritizing audience-based buying, 1Audience empowers publishers to meet this demand by offering direct, AI-powered audience ...

Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The ...

Mobile ad platform Chartboost has launched Chartboost Exchange to provide programmatic access to its in-app global gaming inventory. The company is partnering with Aarki, Index Exchange, and Rubicon ...

Programmatic advertising was invented to solve a simple problem: connect advertisers with publishers in the most efficient buying process possible. But over time, the process has become exponentially ...

2026 will be a defining year for our industry — one that will see the industry shift from experimenting with new approaches to integrating them at scale. The focus is now on applying technology in ...

The result is a new level of flexibility, visibility, and automation for linear TV—while ensuring local stations retain full control of their inventory. Through this collaboration, local linear TV ...

Self-service deal ID creation Precision controls for geo targeting, daypart, affiliate, program, and genre Auto-bidding for delivery management Digital-like delivery dashboards The result is a new ...