Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. Aug 29, 2024, 02:40pm EDT Imagine that one of your customers ...

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Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. A leader’s journey is marked by their ability to identify ...

Supply chains face numerous risks and disruptions, from geopolitical conflict to extreme weather events, labor disputes, and beyond. More than ever, supply chain professionals need creative thinking ...

With returns siphoning off a staggering $743 billion from retailers’ bottom lines in 2023, it’s clear that the industry’s approach needs an overhaul. But instead of leaning on rigid policies that risk ...

I spoke to the employees at a company that has a glowing reputation. As I explained how problem-solving is the quickest way to earn influence in an organization, it sparked a heated conversation that ...