The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got ...

How has the recent trend in enforcement and litigation, particularly under laws like the California Invasion of Privacy Act, impacted companies’ approach to ...

It’s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either “accept all” or “reject all”. Sometimes, there may be a third option, or a link to ...

Google’s Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into ...

Cookies simplify our online lives, but it's important to understand what they are before accepting them. If you’re online all the time (and we’re willing to wager most people are), you’ve no doubt ...

Understanding cookies and consent management is an important step to becoming compliant with modern data privacy regulations, but there’s another piece of the puzzle: Cookie governance. Good cookie ...

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for ...

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad ...

On your first visit to the website for Der Spiegel, Germany’s leading online news source, you’re faced with a choice: buy a €4.99 monthly subscription or give up your data. T-Online, Bild, Die Welt, ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...