Stimulating the brain's self-control center via rTMS reduces smoking by 11 cigarettes a day, outperforming reward-suppression tactics.

Repetitive transcranial magnetic stimulation is already FDA approved for major depressive disorder. Researchers think it could offer drug-free relief for moms.

Researchers identify the rostral prefrontal cortex as the essential bridge between spontaneous and executive brain networks ...

Many horse owners think the existence of the prefrontal cortex is a major controversy in equine science. It’s not. It’s just an area that’s riddled with misinformation. Curiously, most people—horsey ...

In a new JNeurosci paper, a Boston College research team led by John Christianson explored how a pathway between two areas of ...

The prefrontal cortex isn’t just brain real estate — it’s the control hub for decisions, emotions, and creativity. From resisting impulses to solving problems, this region quietly shapes who we are.