Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

DataZapp brings AI and machine learning to deliver affordable, predictive demand generation and marketing data for home ...

The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

It's no longer just about what the customer does. It's becoming more about what the customer wants to do next. That's the idea behind Predictive Decisions, the new level of preemptive customer ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...

It’s no secret that marketers who embrace data and use it to optimize their programs are able to innovate faster. I’ve had the pleasure of talking with many of these forward-thinking marketing experts ...

Once a niche capability afforded only by big ticket players like IBM, SAP, Target and Amazon who had the reserves to pump into expensive data crunching technologies and analytics experts, predictive ...

Predictive marketing uses machine learning to give marketers powerful insights into the customer experience. AgilOne seeks to take this machine learning and combine it with human intelligence to ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...