Another pastry-inspired mascot will be sacrificed this afternoon following the annual Pop-Tarts Bowl, but first, Georgia Tech and BYU will face off on the field at Camping World Stadium. No. 12 BYU is ...

Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...

Pop-Tarts Bowl Update: Pop-Tarts Protein Slammin’ Strawberry has popped up in San Francisco, just in time for Super Bowl LX ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? Two questions that we will get definitive answers to in four days, when ABC and Pop-Tarts unleash the 2025 Pop-Tarts Bowl. By the time the whistle ...

CHICAGO, Dec. 17, 2025 /PRNewswire/ -- The countdown is on for the 2025 Pop-Tarts™ Bowl, dubbed The People's National Championship! Culminating in the biggest sacrifice ever, two teams of Edible ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...

WASHINGTON D.C., DC — The Pop-Tarts Bowl has confirmed that the "People's National Championship" will return in December by re-creating "Avengers: Doomsday" teasers staring – you guessed it – ...

Through the first part of Bowl Season, ESPN has seen strong returns on its non-College Football Playoff games. The biggest one, of course, was the Pop-Tarts Bowl. An average of 8.7 million people ...

The Pop-Tarts Bowl has quickly become an iconic part of the college football bowl calendar, despite the fact that it has only existed in its current form since 2023. The game is perhaps best known for ...

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