IN a television commercial for Poise, the bladder protection brand made by Kimberly-Clark, Whoopi Goldberg, the actress and co-host of “The View,” depicts historical figures including Helen of Troy ...

Kimberly-Clark's Poise brand has tapped actress Busy Philipps as a spokesperson for a new campaign intended to start conversations and reduce stigma around bladder leakage, the company revealed in a ...

Heigl is starring in Poise’s new “Giggle Dribble” campaign, which aims to empower women to embrace new stages of life with confidence. Poise is highlighting how important the topic of bladder leaks is ...

Are you a print subscriber? Activate your account. 8 min 36 sec ago By Ad Age Staff - 18 min 35 sec ago By Ad Age and Creativity Staff - 54 min 12 sec ago By Tim Nudd - 1 hour 54 min ago 2 hours 24 ...

Kimberly-Clark is out with a new campaign for its Poise brand of products for women with leaky bladders. According to the brand, about half of all women experience bladder leaks and the campaign takes ...

Could dry urine extracted from used Poise pads become “Drops of Hope” to detect urinary tract infections, diabetes and other conditions in perimenopausal and menopausal women? Poise says it has ...

NEW YORK (AP) — Most little girls have “the talk” with their moms about their periods. Now the Poise feminine hygiene brand is initiating the “second talk” with women — this time, about menopause.