New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be limited, and isn't impacting many users. One user who pays for Discovery+ ...

Twitch is rolling out a new way to put adverts on streams, and it’ll impact viewers who pause streams for an extended period of time.

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...