Much of the conversation around brand partnerships focuses on visibility metrics: impressions, reach and logo placements.

One of the more confusing questions partnerships face is when to use the so-called aggregate or entity approaches. Most partnerships apply the entity approach in determining partnership income; they ...

In this podcast Laura Dyrda, host of Becker’s Healthcare, continues the discussion with Julia Strandberg, Chief Business Leader at Philips, and John D. Couris, President & CEO of Tampa General ...

In celebration of Travel Advisor Appreciation Month, Atlas Ocean Voyages is launching a partnership with Approach Guides to empower travel advisors with co-brandable content experiences, making it ...

As the automotive industry shifts to software-defined vehicles (SDVs), the supply chain, from chipmakers to automotive OEMs, are forming partnerships to accelerate adoption and advances in technology.

Serving approximately 100,000 students each year, Maricopa County Community College District is one of the nation’s largest community college districts. Many bachelor’s-granting institutions seek to ...

In this two-part podcast, Laura Dyrda, host of Becker’s Healthcare, interviews Julia Strandberg, Chief Business Leader at Philips, and John D. Couris, President & CEO of Tampa General Hospital. They ...