Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...

The company has chosen PANTONE 17-1230 Mocha Mousse—a mellow brown that's practical and simultaneously elevated—as its 2025 shade. The rich color is sophisticated and lush, asserting itself as ...

Keep scrolling for more about Pantone's Color of the Year selection process, the history behind the honor, and chosen shades in years past. Pantone gathers "representatives from various nations ...

The global color authority has selected a “warming rich” hue for its 26th Color of the Year Pantone’s Color of the Year for 2025 is a big win for quiet luxury lovers! The global color ...

The spring/summer collections for 2025 have unveiled a color narrative that mirrors this overarching optimism. “Fashion can ...