Selling local advertising in competition with FM radio stations is now a regular topic for Pandora Media CEO Joe Kennedy. He had plenty to say about the Internet streaming company’s on-going expansion ...
From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...
Pandora is partnering with the Ad Council and programmatic shop A Million Ads to test a new ad platform that enables personalized versions of an audio ad, further illustrating its shift toward ad tech ...
Many may see radio advertising as a thing of the past, but with new technology comes new opportunities. With Pandora Internet radio and satellite radio offerings bringing drivers various music and ...